Why are you telling me this? An examination into negative consumer reviews on the web

Establishing trust in electronic commerce through online word of mouth: An examination across genders.

Generation Z: Online Shopping Habits and Behaviour. E-Satisfaction and E-Loyalty: A Contingency Framework.

Organizational Behavior and Human Decision Processes. In addition, understand more about the behavior of igen, an age with a huge amount of spending on an online shopping platform.Ījzen, I. Originality/value: Provides the theory of e-review and its role in the online business environment.

They also assist iGen in understanding how a qualified e-review-one that is clear, understandable, helpful, and has enough justification to support the opinions-will be advantageous for other consumers who wish to shop online. Research, Practical & Social implications: E-reviews have become a significant factor in determining consumers' online purchase decisions. This study sheds new light on iGen's online buying habits and offers valuable management implications for iGen, online merchants, and e-commerce sites. Additionally, the Artificial Neural Network technique was used to separate SEM predictors that were relatively important.įindings: There are three results from the investigation: It has been found that (1) e-satisfaction is positively affected by valence, (2) e-satisfaction is generally increased with the high quality of e-review, but the quantity of e-review does not necessarily affect customers' e-satisfaction, and (3) e-satisfaction given in the context of an e-commerce platform has a strong effect on customers' online shopping intention. Theoretical framework: This study classifies e-reviews according to their valence, quantity, and quality based on the study of Khammash (2008).ĭesign/methodology/approach: The PLS-SEM method was used to analyze data collected from online surveys administered to a sample of 222 iGen in Ho Chi Minh City to assess the hypotheses behind the study. Especially, it can be better understood by dissecting the relationship among 3 variables of e-review (review valence, quantity of e-review and quality of e-review), e-satisfaction, and intention to buy.

Purpose: The aim of this study is to investigate the impact of e-review on iGen's propensity to purchase online. E-review, Review Valence, Quantity of E-review, Quality of E-review, E-Satisfaction, Online Shopping Intention, ANN, PLS-SEM Abstract

Why are you telling me this? An examination into negative consumer reviews on the web